You have a lot of work to do. You are the only coach for 3, 5, maybe 10 teams.
Management expects results quickly, and everywhere. Therefore, you start coaching everyone!
You are only giving general presentations. Every week, you spend no more that 3 hours of productive coaching per team. Your coaching is superficial, the results are marginal everywhere.
Therefore...
Focus on one team.
Details
When you have multiple teams to coach, always make sure to spend a relevant amount of time with at least 1 team - and usually no more than 2 teams.
At any given moment, not all teams are in the same "state". Some teams are ramping-up, some teams are at the start of a new project, some are in the middle, some are at the end and facing no surprises, some others are in a rush to "deliver on time" (for whatever that means). Therefore, not all teams need you the same, nor are they willing to listen the same.
On a given week, iteration or month, pick the 1 or 2 teams that need your help most, and focus on them. You may also directly ask the teams, which one of them you should focus on. Make sure to make it transparent who you are coaching (and equally important: who it is that you are NOT coaching).
Let's say you have 5 teams to coach. Rather than spending 20% of your time with everyone, a better way to split your time during a given month would be something like 60% of your time with Team A, 30% with Team B, and the remaining 10% to remain available to the other teams reach out to you for urgent matters. Also, make sure to SitWithTheTeam you are focusing on.
One month later, while keeping the same approach, you may find yourself coaching Team B 70% of the time, and Team C 20%.
This approach:
- allows having a real impact on the 1 or 2 teams that you actively coach
- prevents giving the impression that the coach is "everywhere at once" and can have an impact just by "being around" or delivering standard training sessions
- leaves some time for the other teams where they can use the coach by "pulling" advice from him on demand.
Related page: SitWithTheTeam, TrainTeamsJustInTime, CoachRythmFollowsTeamRythm